Three to five years ago it may have been okay for a business
to allow their website to only be a fact finder. Garnering little traffic, answering simple
often asked questions, and allowing bill pay. To be successful in the long run
and tap into more revenue streams, all while building professionalism and
authority; that is no longer enough.
From websites, to social networks, consumers are looking online more
than ever. They’re doing research,
reading reviews, and purchasing goods and services. It is now estimated that up to ninety percent
(90%) of people now strike open their browser and head on over to one of the
major search engines like Google, and research a business or product before making
a big buy decision. A lack of web
presence is a serious hindrance for any small, medium, or large business
looking for longevity and a healthy bottom line.
What is website maintenance and how can it help? Website maintenance is just like it sounds. Maintenance
or ongoing management of a website in this particular case is a business’
website staying up to date and offering value.
Right now blogs and other frequently updated websites are some of the
most authoritative and trusted sites in Google because of their frequent
traffic whether organic or direct, and constant updates with fresh and unique
content. If you haven’t noticed, this is
why so many businesses have been implementing blogs on their corporate sites,
and helping gather a following on social networks to spread their ideas, tips
and other information to. Not only does
this strengthen the link between the business and the consumer, it increases
exposure, word of mouth, sharing, and more.
It is often ideal to hire an outside management agency for
reduced costs, around the clock support and attention to detail. Website maintenance can accomplish layout
changes, web trend upkeep, blog posting, promotional offers, viral marketing,
employee information, and more. All of
this is crucial to having an online presence in today’s business
landscape. Think of the internet as the
business world, and think of a website as the office. Many businesses let their website age and sit
as a ghost town, being out of date, and unfriendly. Would they ever do the same thing to their
physical location? For example, stop
cutting the grass, have the wrong phone number on the exterior of the
building. I think the answer to that
question is rather straight forward.
A website needs to act as an employee now, offering around
the clock lead and inquiry generation, and have maintenance and web design
layouts that encourage trust, and conversions.
The psychology behind a website has grown to be a science, and a
professional company can help accomplish all of your goals. Through employing website maintenance, they
will be monitoring your website, any marketing campaigns with visitors coming
to the website, and analyzing where and how they got to the website. There is also data to show how a user travels
through a website, leaving good pages, and tending to some that have high
bounce rates. A bounce is the user
quickly leaving that page. This often
happens when a website is not maintained and you generally only have a few
seconds before a user decides if they will stay or go. By having a well maintained website that
works just as hard as your staff and office building means the difference of
converting that visitor, or losing them to the next search result; which is
often your competition.
